08 Nov 12 Marketing for the New Direction of Loan Origination
This has been a great year for loan origination and the road to recovery for the mortgage industry appears to be back on track. The pool of qualified borrowers has shrunk so the days of throwing everything against the walls and seeing what sticks are gone. Today’s mortgage marketing strategies must be more stealth and precise. Lenders and bankers must make their marketing dollars go far and that can be difficult because the cost of internet marketing has driven significantly in the last few years. Pay-per click advertising can be very expensive in the home financing space as many high-traffic keywords are bidding between $10 and $20 a click. With click fraud still being a concern, the need to generate organic mortgage leads is more important than ever. Social media marketing will continue to play a key role in the years to come, so don’t laugh off Facebook or Twitter just yet.
I suggest that you seek a blended approach in mortgage marketing strategies for the present market:
- Professional website for image and branding purposes
- Original content that clearly underscores your lending niches
- Optimized landing page with a clear call to action
- Search engine optimization from a proven professional
- Email marketing to your network of past customers
- Social media marketing to ensure reputation management online
25 Jan 11 Organic SEO for Mortgage Websites
For over a decade, Bryan Dornan has led many successful internet marketing campaigns that have resulted in high ranking mortgage websites. The SEO director has created and managed hundreds of lead generation campaigns that resulted in mortgage websites producing a variety of quality mortgage leads for lending professionals in all 50 states.
Organic SEO – Hire a SEO company that has a proven track record in the mortgage industry. You want to work with a company like Nationwide Marketing or the Lead Planet because they practice safe organic SEO and understand mortgage lending and have the ability to get your websites ranked higher on Bing, Google and Yahoo.
Pay Per Click Advertising – Natural search engine optimization take time, so in the meantime PPC marketing is a quick way to get leads online.
Mortgage Rate Alerts – When interest rates fall to a point that motivates your prospects it is a good idea to let them know. Borrowers want to work with loan companies that are on the ball.
Dornan has founded several successful mortgage marketingcompanies like the Lead Planet, Smart Lending, Mortgage Lenders Plus and Nationwide Marketing. Take advantage of his custom lead generation services and enjoy the benefits of receiving quality leads on your website. Call Bryan Dornan at 760-579-9336 and get a SEO or lead generation consultation at no cost.
