Bryan Dornan is a San Diego based SEO specialist offering mortgage marketing, search engine optimization, lead generation with an arsenal of stealth internet marketing solutions for business.

08 Jun 10 Article Marketing and the Highs and Lows of SEO

Someone asked me the other day about the value or de-value of article marketing.  This person was frustrated because all of the articles they posted had very little if any on their search engine rankings.  Let’s be honest…organic search marketing can be a tiring process that has its highs and lows.  Even people like me who are very passionate about search engine optimization get tired when we hit walls optimizing.  Many A few years ago article marketing was hot topic for the SEO world.  After a while the search engines caught on to the aggressive internet marketing that SEO operatives were using and it seemed that at least Google was not valuing the links as high anymore.

As a publisher and SEO specialist I have always valued content and posting articles online.  Posting articles on article directory sites, blogs and websites creates a new opportunity to promote websites and brand companies.  To me, the recent Google May Day algorithm update reiterated that search engines are committed to driving traffic to relevant authority websites.   I noticed that websites I’m working that were negatively affected by the Google May Day update were my sites that had little or poor content.   Most of the other websites saw the traffic volumes remain steady and some websites have even experieiced a pleasant rise in rankings.

Article marketing requires good planning and a pragmatic plan with a committment for fresh and insightful content in an effort to maximize search engine rankings.  I believe that writing compelling content will enhance most SEO campaigns and separate the performance of websites.   Search engine algorithm changes can be an SEO specialists worst nightmare, but on the flip-side it can be an exciting ride offering the rewards of higher rankings as well.   – Bryan Dornan

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15 Mar 10 SEO Tips for Small Business Marketing

Search engine optimization has become an effective strategy for marketing small businesses cost effectively. SEO requires good content, adequate site structure and a driving force defined by an original “call to action.”

Top 5 Search Engine Optimization Tips for small businesses from Vendor Seek:

1. Use appropriate page titles like Creative Bakery in Chicago, IL Specializing in Wedding Cakes instead of just Welcome

2. Choose the right keywords in your text. See what terms users are searching on in Google and make sure they appear on your website

3. Build a Sitemap so that search engines can easily navigate your web site and include them in the search results

4. Optimize your local advertising by submitting to Google Local, including your physical address on your website and submitting to free directories like Yahoo, Yelp, SuperPages, etc.

5. Analyze your visitors that come to your site using Google Analytics (free) or another web traffic analysis program. This will tell you what people do when they come to your site and how to improve.

09 Mar 10 Content Really is King

Anyone in the internet marketing arena has heard the phrase, “content is king.”  Many SEO marketers and web developers do not want to admit how important good copy written articles can be for SEO marketing campaigns for most industries.  Let’s face it, when you combine a relevant link building campaign with good keyword rich content, you have most of the formula nailed for successful organic search marketing.  The search engine spiders love content and in most cases so do your visitors, so build your website with insightful content that features a clear “call to action” and incorporate catchy landing pages into the mix to maximize lead generation.  I recommend focusing on posting interesting articles that command the attention of your readers.

03 Feb 10 Attract New Customers with Press Releases

Press Releases can be used effectively for enhancing public relations, branding companies and SEO tools for increased rankings online.   Bryan Dornan has written many press releases for his businesses as well as for his clients through his marketing firms, Nationwide Marketing and Seaside Capital Group.

Increase Web TrafficIn 2001 Dornan founded Nationwide Marketing, a company that focused on search engine marketing for other Dornan start-ups like, World Web Properties, Smart Lending, Mortgage Lenders Plus, Nationwide Mortgage and the Lead Planet.  He believes integrating a podcast or video will significantly enhance the credibility of the press release while helping to stimulate web traffic. Dornan’s SEO philosophy has always focused on integrating traditional marketing tools like press releases with online marketing strategies.

Press releases provide marketing assistance to businesses seeking exposure on the internet and in the news.  He believes leveraging the Internet is a critical method for communicating through the media to the public. Dornan has pioneered web-based press release systems that have enabled small companies gain visibility cost effectively.

  • Press release with search engine optimization fundamentals that raise the scope of news in search engines like Bing, Google and Yahoo!
  • Social bookmarking tools for linking and tracking press releases with social networking sites
  • Adding RSS to press releases will raise the distribution of news
  • Integrated podcasts into press releases to enhance the visibility and traffic of news releases
  • Incorporate video into press releases to maximize the video content with high traffic sites like YouTube and Yahoo.

For more marketing insight, call 888-271-9581 ext-103 and we will send you an SEO proposal based on your keywords, needs and goals.

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02 Feb 10 Google on Page Speed as Ranking Factor

A few months ago, Google’s Matt Cutts informed WebProNews that page speed could become a factor Google considers when ranking search results.  Cutts’ comments usually get a lot of attention with the SEO community.  Many search marketing insiders believe that Google has not considered page speed for ranking websites until recently.  Web Pro News makes it clear that Matt Cutts never actually said that page loading speed would become the top criteria for ranking factor on Google.  Cutts posted an SEO video discussing page speed as a ranking factor on Google.  This has become a popular video with search engine marketing enthusiasts.

Google Video: Is Speed More Important Than Relevance?

The video is a response to the following user-submitted question:  Since we’re hearing a lot of talk about the implications of Page Speed, I wonder if Google still cares as much about relevancy? Or are recentness and page load time more important?  In the video Matt addresses the question posed to him Relevancy or Page Speed?  Cutts answers, “No. Relevancy is the most important. If you have two sites that are equally relevant, you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful and the most accurate search result that we can find.”  Cutts continued, “If you can speed your site up, it’s really good for users, as well as potentially down the road, being good for search engines.” 

What are Google’s 200 ranking factors for search engine placement?  WebProNews points out that once you get into how much weight each one carries, it gets even more difficult to speculate. 

I think we can all agree that ensuring your website loads quickly is in the best interest of your visitors because offering a good user experience is important to your site’s credibility and we know Google values the “user experience.” Therefore it’s logical to think that Google would factor speed into their algorithm for ranking websites.  Google offer webmasters various tools to enhance the website loading speed.  Read the original WebProNews Article written by Chris Crum > Google Sets Record on Page Speed as Ranking Factor

29 Jan 10 Leveraging Social Media to Enhance Sales

Creating groups on Facebook, Twitter, LinkedIn, etc. is an easy way to build a network.  Like building a mailing list for regular mail or email, connecting with people and businesses via social networking creates another opportunity to sell your product or services. 

Watch SEO Video with Bruce Clay on Social Networking for Traffic

  • Utilizing Social Networking Company Branding
  • Developing Business Relationships Online
  • Increasing Sales through Social Media Sites
  • Joining LinkedIn Groups for Advice
  • Joining Twitter for New SEO Strategies

According to Windmill Networking, “Businesses wanting to sell into the Social Web need to recognize that they are participants like everyone else and need to follow the same rules of etiquette and conduct.”  Some business oriented social networking websites allow you to publish you blog and promote your website to specific community groups.  One important aspect key to maximizing business networks online is to create new friends and make additional business connections online.

28 Jan 10 Search Engine Marketing To Do List

2010 is already flying by, it is not to late to take a step back and get some perspective on internet marketing and the search engine optimization that can be done to improve your website ranking on the major search engines, Bing, Google and Yahoo.  Sit down and put together a To Do List that prioritizes tasks for  your in-house SEO team this year. Everyone has a huge list of search engine optimization tasks that need doing, but let’s focus on larger tactics that will maximize 2010.

Optimize for Bing

If you aren’t running an active paid search account with Microsoft’s Advertising adCenter, 2010 is the time to start. The latest comScore figures (December 2009) report Bing has now reached over 10% in share, closing in on Yahoo’s 17%. If the two year trend of Bing stealing Yahoo search share continues, expect to see your Yahoo paid search account traffic and conversion volumes decline.  You’ll need to have a search marketing strategy to recoup Yahoo paid search losses. Shift some of your time and resources to getting your paid search keywords on Bing to take advantage of the traffic shift. The adCenter desktop tool makes porting over existing accounts and making easy find and replace updates efficient.

In terms of the Micro-Yahoo deal, the latest timeline suggests that paid Microsoft/Bing results will being appearing on Yahoo in early 2011 in major markets with the goal of all results by early 2012. While 2011 is still a year away, there’s no time like the present to start preparations for this transition. The announcement of their deal is already six months old, so see how time flies?  Bing’s not going anywhere in 2010, Microsoft will likely continue their advertising push to steal search share, and Yahoo is unlikely to aggressively respond to win significant share back. Coupled with the imminent syndication of Bing results on Yahoo, search marketers should start treating Bing as they would Yahoo in terms of search priorities and resources.

Keep Google a top priority

Despite lots of news and noise about Bing and Yahoo, Google is still the focus for search engine marketing and will likely remain the top priority. Google maintains an outstanding share of the search market (65-67% in December 2009) and the market leader position for paid search, so no surprise that the bulk of any paid search marketer’s time should be spent on AdWords, as that’s likely responsible for the majority of search marketing traffic and conversions.  In the flurry of activity around other projects and news, it is always a good idea to remind oneself of that. There’s always more to do with AdWords: test content targeting, placement targeting, sitelinks, target devices like iPhones, creating mobile ads (more on that below), image ads, video ads, and classic strategies like simply testing some new ad text.

Optimize for mobile

As more innovative devices (like the Nexus One) hit the market the mobile buzz, and search share, is increasing. Get in on the ground floor by kicking off a mobile search strategy in 2010. For many search engine marketers this might largely consist of lobbying for a mobile friendly version of your organization’s website, or for better reporting and tracking on an existing mobile site.  Marketers lucky enough to have a functional mobile site should start testing mobile paid search campaigns to increase direct traffic. Particularly focus on messaging, a mobile user will likely respond to a different ad text than a user at their computer – a last minute, local emphasis might garner a better response.  If your organization has a mobile application, consider search strategies to promote the application. Maybe a paid search campaign to encourage downloads is worth pursuing. A strong search presence for an application can also boost PR coverage as most reporters and bloggers conduct searches as part of their research.

Integrate your website socially

Every day, in every way, you are becoming a better search engine marketer. Think about new ways you can add value to your organization’s in-house marketing efforts. Is anyone committed to working on your organization’s social media presence? Becoming the Twitter, Facebook, blogger and all around social media guru is a great way for an in-house search engine marketer to increase their profile and responsibilities. As more Twitter and Facebook links populate the search result pages, this will only help your existing search efforts.  Read the original post online.

05 Nov 09 4 Effective Ways to Get Your Articles Read

  1. Shorten paragraphs in your articles.
    When the paragraphs are very long, the words get jumbled in the mind of the reader just looking at it. It can get quite confusing and hard work to read. 
  2. Feature the benefits by utilizing bullet points.
    As each point is stressed out, numbers or bullets can quickly make the point easy to remember and digest.  Format your bullets and numbers with indentations so that your article doesn’t look like a single block of square paragraphs.  Dupe Cop recommends when formatting long lists, to us bold alternating bullet points.
  3. Capture the reader’s interest from the start to the finish.
    Start off with a sense of purpose and make se sure your articles flow from one paragraph to the next, and writing in a conversational style, you draw the reader from beginning to end.
  4. Provide a stellar benefit statement-with an effective header.
    Entice the reader’s curiosity with your title.  Use statements that feature keywords that readers are searching for.  Provide titles or headers that describe your articles content but should also be short and concise. 

Read the full article at Dupe Cop online.

02 Nov 09 Link Building Tips for Search Engine Optimization

Link building campaigns should be an integral part your SEO marketing plan. Linking should be considered carefully because they can have positive or negative repercussions.

SEO Reference recommends focusing you’re SEO linking on the following:
 Target Linking on Authority Sites
 High Quality Links that Are Relevant to the Site
 Strategically Placed on the Page –
 Use Anchor Text Should Reflect Keywords

Don’t be tempted by shady SEO tricks that deliver quick results to boost SEP results but usually these “black hat” link campaigns raise red flags with Yahoo or Google’s search engine standards.
List of SEO Linking Tactics to Avoid:
1. Never outsource your SEO linking project unless you verify those you link to and they are relevant without being associated with “bad neighborhoods.”
2. Avoid only getting links to your index or home page. Work on getting back-links deep to landing pages with good content that you want to maximize with Google rankings
3. Avoid using linking software or
4. Avoid soliciting link ads by sending bulk emails inquiring about link advertising.
5. Avoid advertising with link building services which feature links through an automated system. Google and Yahoo may penalize sites for the purposes of inflating link popularity.
6. Never automate link submission on your website or blog. We recommend manually approving all link requests.
7. Avoid acquiring a high volume of links overnight. Link building should have even flow. A few new links a day is great, but a few hundred links in a day raises many red flags with Google.
8. Don’t make linking building decisions based on PageRank. Rather build a back-link strategy based on authority sites and relevancy.
10. Avoid generic keywords which are broad and not promoting a “call to action.” of the buying cycle.
Read the original linking article.

23 Oct 08 2 Cents on Internet Marketing

Search engine marketing has evolved as a cost effective advertising strategy to connect business with communities across the globe.  Search marketing can expand the customer base quickly while offering new opportunities that continue to evolve as more and more consumers use the internet for information, entertainment and purchasing. 

Establishing an effective marketing strategy online enables small business to compete with big business. According SEO expert, Zach Good, “Search marketing levels the playing field for small business and individuals.”   Examining the different ways searchers find information, you can create an effective search engine strategy that brings you targeted traffic and more sales.  Search engine marketing optimization is very important for the online marketing of your business. However, it is not the easiest thing to do. You need to do a lot of hard work and have the determination to succeed.   Here are a few pointers towards a successful marketing optimization.

It is no secret that search engines like Yahoo, Google and MSN to provide relevant results to consumers that match their specific search query.  Creating an effective search engine marketing strategy doesn’t have to be a chore. By considering your readers, formulating a successful marketing strategy, and examining the different ways searchers find information, you can create an effective search engine strategy that brings you targeted traffic and more sales. 

I look forward to helping companies grow online.  The economic challenges that our company faces presents an opportunity for business to streamline communication an automate information online with cost effective marketing strategies.  > Read Complete Article - by Bryan Dornan

23 Oct 08 Debt and the Foreclosure Epidemic

Consumer debt continues to climb each year. Clearly, Americans have a problem spending more money than they make. Debt to income ratios have been increasing significantly with consumers as incomes continue to decline.  However outstanding balances have been increasing at an alarming pace. Over the last decade, homeowners have been able to take out home equity loans and consolidate their credit card debts into a lower more responsible fixed rate payment that they could afford. Back then home values rose annually, so borrowers could refinance their spending problems every few years. When the subprime mortgage debacle turned into a credit crunch, mortgage lenders quickly tightened their loan guidelines. Almost simultaneously, home values began to decline and homeowners were no longer able to refinance and consolidate their debt. People began losing their homes because they were defaulting on their home loans.

Unfortunately a foreclosure epidemic arose and banks began to fail because with increased foreclosures came a serious liquidity problem that significantly limited banks to lend to each other. Even when the Federal Reserve cut interest rate many times, the credit crunch got worse.

Now Americans find themselves with high rate credit card debt and mortgages that are larger than their homes are actually worth. Homeowners aren’t able to refinance for lower payments, debt consolidation or cash out. With home equity loans disappearing, debt settlement has increased dramatically because its legal and gives consumers a true alternative to bankruptcy. Debt settlement provides debt relief because the debt negotiation companies are able to reduce your balances and pay-off your revolving debt that carries the compounding interest.

The other refinancing alternative that has risen in popularity with homeowners has been loan modifications. Mortgage loan modifications are the result of banks restructuring loans for borrowers so they can avoid a foreclosure. The liquidity of banks has eroded in the foreclosure epidemic and now delinquent homeowners seem to have more leverage, because mortgage lenders don’t want your home anymore.  Read Complete Article by- Bryan Dornan

23 Oct 08 Loan Modifications, Refinancing and the Foreclosure Crisis

The foreclosure crisis continues to ravage our economy with more lost jobs, reduced home equity from plummeting home sales and delinquent mortgage payments. Unfortunately, many people have the ability to make their home loan payment on time but they jumped on the loan modification train with their neighbors and stopped paying their mortgage in hopes of reducing their monthly payments through renegotiations with the loss and mitigation department of their mortgage servicing company.

Clearly, there is nothing wrong with renegotiating your mortgage for a lower payment. Essentially that is what mortgage refinancing is all about. Loan modifications are different, because the terms are not fair for the bank because they take a loss. Banks who hold the mortgage note loose income from pre-payment penalties, loss of interest and in some cases loss of principal. The argument could be made that each time a bank agrees to a loan modification jobs are lost, because revenue is lost and expenses must be cut. However the reality is that we are in a serious financial crisis and if the mortgage lenders did not restructure their customer’s mortgage loans, then the banks would crash quickly as the liquidity problems would worsen.

Millions of homeowners are seeking mortgage refinancing or loan modifications in an effort to save their house or make their monthly payments more affordable. Unfortunately for mortgage brokers and lenders, mortgage refinance closings have slowed to very uncomfortable rate.

According to CFB Branch Manager, Corey Galinksky, most refinance loans are taking 7 – 8 weeks. Imagine owning a mortgage company that had to fund four staff payrolls to fund a loan. Imagine paying underwriters, processors and loan officers to work on home loans that likely would not actually close. The mortgage business has seen brighter days. Credit restrictions have tightened lending guidelines to the level that very few borrowers qualify for a mortgage. Galinsky continued, “FHA mortgage loans have been the only lending product we can count on and fortunately the government loans will consider the borrower’s compensating factors for approvals.”

On the other hand loan modification companies have never has more business. With millions of have homeowners on the brink of foreclosure, people are lining up to help people modify their loan terms. With the recent $850 billion dollars from the Financial Bail-Out package, you can bet that loan modifications will only increase in 2009. Once we get past the foreclosure crisis most financial critics agree that home refinancing will resume back on its normal course.

Mortgage lenders have started to negotiate with borrowers who are not delinquent with their mortgage. In most cases, you don’t have to be 60 days late to get a loan modification any more. The Chinese define crisis as danger and opportunity. Hopefully Americans will utilize this foreclosure crisis and seize the opportunity to move forward as a stronger more pragmatic country.  Read Complete Article by- Bryan Dornan


23 Oct 08 Commenting on the Mortgage Meltdown

First the “subprime mortgage meltdown”, then the foreclosure crisis, next the government announce the $750 billion dollar bailout and finally the stock market tanks.  After watching the 3 presidential debates and listening to a few of their mortgage foreclosure speeches, in which both candidates promised financial assistance to homeowners while blaming the “big banks”, I realized – this country is in denial.  Like an alcoholic claiming “they just like a few glasses of wine with dinner”, Americans have a spending problem. Think about it – every year credit card debt breaks the previous year’s record and somehow people who don’t even have jobs are watching big flat panel TV’s and walk around in expensive “name brand shoes.” 

According to mortgage data, debt to income ratios continues to rise while the average incomes for Americans have actually been declining slightly.  After a decade of lavish spending, 2006 will be the year remembers because the mortgage companies started going bankrupt and the housing bubble finally bursted.  Home values have continued to drop rapidly because so many homeowners had adjustable rate mortgages and mounting credit card debt that they could no longer afford.  Homeowners no longer had the luxury of refinancing the home loans and unsecured debt and people began losing their homes.  The lending tightened with a credit crunch and it has ultimately become a foreclosure epidemic of the greatest proportion since the Great Depression.  The problems swam upstream and now the banking institutions began to fail because with the increasing home loan defaults created a liquidity problem that prevented banks from lending to each other. > Read Full Complete Article. – by Bryan Dornan